Discover our story through these moments. Each image reflects our approach to furniture design and the importance we place on our work.
ABOUT US
DISCOVER OUR JOURNEY
Scroll down to discover our journey, core values, and commitment to design excellence. Explore how our innovative approach to furniture and dedication to superior craftsmanship set us apart.
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An inspiring
furniture story…
As Saloni Furniture, we are taking steady and confident steps in the furniture sector with our 25 years of experience. Since the first day, we have never compromised our production principles and have always prioritised customer satisfaction.
With more than 700 dedicated employees, we adopt quality as a way of life, not just a goal. At every stage of our products, we ensure compliance with international standards with the Saloni quality management system. We work meticulously to meet and exceed customer expectations in all processes from design to production and distribution.
60,000 square metres of our 80,000 square metre total area is used as a closed production area. In our modern production facilities, we operate in a total of 7 factories equipped with the latest technology equipment.
Saloni Furniture continues to add value to homes by combining quality, innovation and aesthetics. Thank you for joining this journey with us.
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Our company, which set out with the goal of becoming a global brand since the day it was founded, today operates a total of 57 stores in Türkiye (including 40 corporate stores and 17 corner stores) and has 248 sales points worldwide (38 corporate stores in 73 countries).
70% of our sales revenue comes from exports, with the regional distribution as follows:
35%
from Europe
30%
from Asia
18%
from Africa
15%
from America
2%
from Australia
With a strong presence in international markets, our company continues to expand its global footprint, reinforcing its commitment to growth and excellence worldwide.
MISSION
Inspired by art and fashion, empowered by craftsmanship, and guided by the responsibility of sustainability; we bring happiness to lives by offering aesthetic, durable, comfortable, and functional furniture through innovative approaches.
VISION
To become one of the leading brands in the industry on a global scale by prioritizing quality, design, fashion, and sustainability.
OUR VALUES
· We Are Customer-Oriented
We understand customer expectations and offer personalized, value-creating solutions, placing satisfaction at the center of all our processes.
· We Focus on Innovation and Quality
We develop innovative solutions in design and production, continuously improving our products and services in line with high quality standards.
· We Embrace the Responsibility of Sustainability
We consider our environmental impact, use resources efficiently, and produce responsibly with a focus on social responsibility for future generations.
· We Act with Team Spirit
We believe in the power of achieving together, value differences as strengths, and build a working culture based on trust and respect with all our stakeholders.
In 2000, we embarked on our journey in Bursa/İnegöl, focusing on the production of armchairs. Our dedication and commitment allowed us to gain great momentum in a short time.
Shortly after our establishment, we took a significant step towards the international market, making our first exports to Greece and Iran.
In 2003, we took another major leap by establishing our own brand, continuing our production under the name ‘Saloni’, marking the beginning of our transformation into a global brand.
In 2004, we stepped into the retail sector across Turkey by opening our first domestic corporate store and in the same year, we took our place in the digital world by launching our saloni.com.tr website. While standing out with our innovative designs in the furniture sector, we started to take part in prestigious events in the sector by participating in the IMOB Fair in 2006. This vision was crowned with the ‘Best Design’ award we received at the IMOB Fair in 2010.
In 2012, in order to increase our production capacity and improve our product quality, we established Erhun Metal for the production of metal parts for armchairs and furniture. While continuing to grow with our vertical integration strategy, 2015 was an important turning point for us in terms of international expansion. We participated in the High Point Fair, one of the most prestigious furniture fairs in the USA, and increased our worldwide recognition. In the same year, we took part in the opening of MOBİLİYUM, which led the furniture industry under the leadership of our founder Haluk Özbek.
In 2018, we were awarded the ‘Most Admired Company’ award at the Furniture Istanbul Fair and reinforced our strong position in the sector. In 2019, we opened our first store in the UK and gained a stronger foothold in the European market. In the same year, we expanded our production range by establishing our dining room and bedroom factories.
